![]() We also wanted to keep an element of realism to the piece so as to give moms a place to connect with the lead character. We were taking a risk trying to include a fantasy sequence within an ad that can’t depict anything untrue. Of course, though, pharma ads are heavily regulated and must contain nothing misleading. So we decided to tell the story of a magical mist that could solve all of Mom’s daily problems. Client wanted a non-traditional, long form pharm ad to be used for social media marketing of its flu vaccine.
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